Step 3 – Marketing Your Home
Getting your home in front of Qualified Buyers
When it comes to selling your home, getting it in front of qualified buyers is crucial to achieving a successful sale. With so many properties on the market, it can be challenging to stand out and capture the attention of the right audience. By utilizing a range of proven marketing strategies and techniques, Kevin will ensure that your home is seen by qualified buyers who are actively searching for a property like yours. From creating a compelling MLS listing to leveraging social media and targeted advertising, Kevin will work tirelessly to get your home in front of the right audience, helping to generate interest, showings, and ultimately, offers.
Developing a Marketing Mix
Considerations for bringing your home to market
Every home is unique and requires a tailored marketing strategy that is designed to showcase its best features and attract the right buyers. Kevin understands that what works for one property may not work for another, which is why he takes a personalized approach to marketing each home. He will carefully evaluate your property and its ideal target audience, considering factors such as location, size, and price range, among others.
Based on this evaluation, Kevin will develop a customized marketing plan that is designed to highlight the key selling points of your property and reach the most qualified buyers. This may involve a range of channels, including online listings, social media, print advertising, and targeted outreach to interested buyers and real estate agents.
By focusing on the channels that are most likely to resonate with your target audience, Kevin can help ensure that your home receives the maximum exposure it needs to attract the right buyer and achieve a successful sale.
Listing your property on MLS
As a professional real estate agent, Kevin understands the importance of listing your property on the Multiple Listing Service (MLS) to reach a wider pool of potential buyers. By listing your property on the MLS, Kevin can ensure that it is accessible to a large network of agents and interested buyers who are actively searching for properties in your area. The MLS is a powerful tool that provides comprehensive and accurate information about your property, including its features, location, and price. This information is readily available to buyers and agents, allowing them to quickly and easily search for properties that meet their specific criteria
Listings Your Property on Major Directories
As an experienced real estate agent, Kevin understands the importance of a comprehensive marketing strategy to ensure your property reaches the maximum number of potential buyers. That’s why he will list your property on a range of platforms to expand its reach and visibility. This includes listing your home on Realtor.ca, one of the most popular real estate platforms in Canada, which attracts buyers from across the country. Kevin will also leverage his affiliation with Royal LePage and Johnson & Daniel outlets to showcase your home on their websites, internal emails, and affiliate websites, providing further exposure to interested buyers. For luxury properties, Kevin will feature your home on prominent luxury real estate platforms, targeting high-end buyers and expanding its visibility in the luxury market. Additionally, Kevin will feature your property on his own website, providing a detailed and user-friendly platform for interested buyers to learn about your home’s features, location, and price. By listing your property on a range of platforms, Kevin can ensure that it receives maximum exposure, generating interest, and ultimately, offers from qualified buyers.
Email Mailing List
As part of his comprehensive marketing strategy, Kevin will utilize email marketing to promote your property to a targeted audience of interested buyers and agents. He will send “Coming Soon” emails to his private agent mailing list and to 270 luxury agents at Johnston & Daniels, providing a sneak peek of your property and generating interest among qualified buyers. Additionally, Kevin will reach out to local agents, encouraging them to bring their clients to view your property and facilitating the sale process. By leveraging his network of contacts and utilizing targeted email campaigns, Kevin can help ensure that your property is seen by the right people and generates maximum interest and offers. Email marketing is a powerful tool in the real estate industry, and Kevin will use it to its full potential to help sell your home.
Digital Advertising
As a tech-savvy real estate agent, Kevin understands the power of digital advertising and social media marketing to promote your property to a wider audience. He will utilize various online marketing strategies to ensure your property receives maximum exposure, including paid advertising if needed. Kevin will create a targeted online advertising campaign that will reach potential buyers who are actively searching for properties similar to yours. This includes utilizing platforms like Google AdWords and Facebook Ads to reach a wider audience and generate interest. Additionally, Kevin will feature your property on Johnson & Daniels’ Facebook, Instagram, and Twitter pages, as well as his own professional LinkedIn account, providing additional visibility to potential buyers. By leveraging digital advertising and social media marketing, Kevin can help ensure that your property is seen by a wider range of interested buyers, increasing the likelihood of a successful sale.
Print Advertising
While digital advertising and social media marketing are important tools in the real estate industry, Kevin understands that print advertising can still be effective in reaching certain segments of the market. As part of his comprehensive marketing strategy, Kevin will utilize print advertising to promote your property. This includes distributing “Just Listed” cards to prospective buyers in the local area, generating interest and awareness of your property. Additionally, Kevin will feature your property in the upcoming listings section of the Globe and Mail, reaching a wider audience and generating additional interest from potential buyers. By utilizing print advertising in conjunction with his other marketing efforts, Kevin can help ensure that your property receives maximum exposure to a range of potential buyers, ultimately leading to a successful sale.
In Person/Physical Marketing
In addition to digital and print advertising, Kevin understands the importance of physical marketing to promote your property and generate interest from potential buyers. He will utilize a range of physical marketing strategies, including placing a professional J&D “For Sale” sign on your front lawn and promoting open houses with clear signage. These physical marketing strategies are effective in attracting interested buyers who are driving or walking in the area and may not have seen your property online. Kevin will also host agent and extended public open houses to give potential buyers an opportunity to view your property in person. This provides interested buyers with a chance to see your property up close, ask questions, and get a better sense of whether it is the right fit for their needs.
It's about bringing qualified buyers to the table
By utilizing a range of marketing strategies, including online and offline advertising, social media marketing, email campaigns, open houses, and physical marketing, Kevin can help ensure that your property is seen by the right buyers. His marketing mix is designed to target potential buyers who are actively searching for properties like yours, ensuring that your property receives maximum exposure to a qualified audience. Kevin’s marketing mix is constantly evolving and adapting to changes in the market, ensuring that he stays ahead of the curve and is able to attract the right buyers at the right time.
